echo lane, inc. is a sales, marketing and CRM consulting firm working with emerging and established companies at all stages. echo lane aids early stage companies with market validation/analysis exercises, lead generation, and development of replicable sales process and methodology. Echo lane, extends and increases the efficacy of sales efforts for later stage companies by providing an outsourced cost effective means to better leverage existing sales and marketing teams. CRM is the core component to an effective sales, marketing and customer service process. echo lane specializes in ensuring that your CRM application is configured to map directly to your unique business, maximizing ROI on your CRM investment.